●  Manage, execute, and optimize paid campaigns across Meta Ads Manager, TikTok Ads, Google Ads, and Bing Ads.

●  Design and develop landing pages tailored to the ad campaigns to maximize lead generation and conversion rates.

●  Collaborate with the creative and content teams to ensure campaigns are aligned with overall marketing strategies.

●  Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement.

●  Perform A/B testing on landing pages and ad creatives to improve ad performance and user engagement.

●  Stay updated on the latest trends and best practices in paid advertising and landing page optimization.

●  Troubleshoot issues within campaigns and landing pages, ensuring smooth execution of marketing initiatives.

●  Develop and implement strategies to maximize ROI on paid media channels.

●  Experience with tools such as Google Analytics, Facebook Pixel, and other tracking and reporting tools.

●  Knowledge of SEO and other digital marketing strategies is a plus.

●  Basic graphic design skills or experience working with design tools (e.g., Canva, Adobe XD, Figma) for landing page design.

●  Proven experience in managing paid campaigns on Meta Ads Manager, TikTok Ads, Google Ads, and Bing Ads.

●  Strong understanding of paid media strategies and lead generation through advertising.

●  Solid experience with designing and optimizing landing pages for maximum performance.

●  Familiarity with A/B testing, conversion rate optimization (CRO), and performance analytics.

●  Strong communication skills, both written and verbal, in English.

●  Ability to work independently and manage time effectively, especially during flexible working hours.

●  A detail-oriented, proactive approach to campaign management and problem-solving.