1 Development and execution of integrated online and offline marketing strategies: Support the planning and implementation of integrated marketing activities, leveraging channels such as social media, media, localization, and KOLs to enhance brand exposure and user growth.

2 Project management and cross-department collaboration: Work closely with product, operations, design, and other teams to drive the launch and promotion of activities, ensuring milestone achievement.

3 Data tracking and performance analysis: Sensitive to data, analyze activity data promptly and adjust activity strategies accordingly; collect and organize various marketing activity data metrics, conduct reviews, and prepare optimization reports.

4 Support local market localization needs globally: Communicate and coordinate with regional market teams to ensure that marketing plans are implemented in accordance with local culture and user preferences.