1. Market Research and Analysis: Conduct in-depth research on the Malaysian catering market, analyze consumption habits, competitive landscape, business environment, and market potential of the target area, provide detailed market research reports, and offer data support for store location selection and development strategies.

2. Store Site Selection and Expansion: Responsible for selecting store locations in major cities and target areas in Malaysia to ensure the scientific and commercial viability of the site selection; Coordinate relationships with local governments, commercial real estate developers, property management companies, etc., to facilitate site selection negotiations and lease contract signing.

3. Business Resource Development and Management: Expand and maintain commercial storefront resources in the Malaysian market, establishing extensive business partnerships; Regularly evaluate and optimize business resources to ensure effective utilization and long-term stable cooperation.

4. Team Building and Management: Establish and manage development teams, recruit and cultivate professional talent with market expansion and cross-cultural communication skills; Develop team incentive mechanisms to enhance team cohesion and work efficiency.

5. Compliance and Risk Management: Ensure that development work strictly adheres to Malaysian laws and regulations, including commercial leasing, labor employment, food safety, etc.; Identify and evaluate potential risks during the development process and develop effective risk response strategies.