Qualifications:

• Experience in Creator Management: Collaborate with new digital ambassadors/influencers, onboard, and co-create content to grow InvestEd Community
• Experience in Campaigns Optimization: Oversee Digital Campaign Performance, analyze results, identify opportunities for improvement
• Experience in Digital & Social Media Content Creation & Strategy: 5+ years of experience in digital content creation, social media marketing, with strong focus on video content for B2C platforms like Tiktok, Meta, Youtube, Instagram
• Highly proficient in in Tiktok & UGC Video Production: Proven experience in creating engaging UGC Content Experience in managing campaigns and digital influencers

This role is critical in shaping the company’s market presence and driving sustainable growth through activation strategies and community engagement.

• At least 7 years in marketing, with a focus on activation, advocacy, or community engagement
• Proven track record of managing localized campaigns and achieving tangible outcomes
• Strong background in nurturing digital communities and applying influencer marketingstrategies
• Expertise in campaign planning, optimization, and measuring ROI
• Analytical capabilities to interpret data and refine strategies

Please refer to job description.