The Performance Marketing Specialist is responsible for implementing, optimizing, and analyzing digital paid media campaigns together with the Performance Marketing Manager, ensuring seamless execution. To succeed in this role, he/she must have a hands-on approach and drive activities associated with the planning and buying for cross channel campaigns, including paid search, paid social, and programmatic.

Responsibilities:

• Maintain a strong understanding of the digital media landscape, the latest products, and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
• Plan and accurately set up campaigns on media channels including but not limited to Facebook, Google, TikTok, Twitter, Viber, Lazada & Shopee In-platform.
• Monitor and optimize campaign performance daily, ensuring achievement of target KPIs.
• Analyze data and create performance reports (bi-weekly, monthly, yearly), ensuring insights are highlighted
• Together with the performance marketing manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format
• Collaborate with necessary teams to ensure seamless media campaign management.
• Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used.
• Assist in managing the day-to-day marketing operations of partner brands & the company.

Requirements:

• Bachelor’s degree or equivalent relevant experience
• At least 1-3 years of experience in performance marketing, media planning & buying. Experience in CPAS & onsite solutions is a plus
• Basic Excel skills filters, SUMIF, VLOOKUP, Pivot is a plus
• Independent, strategic critical thinker, and an active problem solver
• Analytical, creative, and resilient

Please refer to job description.