Company Overview

QT Solutions is a dynamic start-up specializing in software development and project management services. We are committed to delivering innovative solutions to our clients while fostering a collaborative and growth-oriented work environment. 

Position Overview:

We are seeking a creative and results-driven Digital Marketing Specialist to join our team. The Digital Marketing Specialist will be responsible for developing and implementing digital marketing strategies to promote our services, generate leads, and drive brand awareness across various online channels. 

Responsibilities:

• Develop and execute digital marketing campaigns to drive traffic, engagement, and conversions across multiple online platforms, including websites, social media, email, and search engines. 
• Create and optimize digital content, including website copy, blog posts, social media posts, and email newsletters, to attract and engage target audiences. 
• Manage and grow social media presence on platforms such as LinkedIn, Twitter, Facebook, and Instagram, including content creation, community engagement, and follower growth. 
• Monitor and analyze key performance metrics, such as website traffic, engagement, conversion rates, and ROI, to measure the effectiveness of digital marketing efforts and identify areas for improvement. 
• Conduct keyword research and optimize website content and metadata for search engine visibility and rankings (SEO). 
• Collaborate with cross-functional teams, including sales, product development, and design, to align digital marketing initiatives with business goals and objectives. 
• Stay up-to-date with the latest trends and best practices in digital marketing, including SEO, SEM, social media, email marketing, and content marketing, and recommend strategies for continuous improvement. 
• Assist in developing marketing collateral, presentations, and other materials to support sales and business development efforts. 

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. 
• 2-3 years of experience in digital marketing, preferably in the technology or software industry. 
• Proven track record of developing and executing successful digital marketing campaigns that drive engagement, leads, and revenue growth. 
• Strong understanding of digital marketing concepts, tools, and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing. 
• Proficiency in digital marketing analytics and reporting tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms. 
• Excellent written and verbal communication skills, with the ability to create compelling digital content and communicate effectively with internal and external stakeholders. 
• Creative thinking and problem-solving skills, with a passion for innovation and staying ahead of industry trends. 
• Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.