1. Responsible for the creative development and output of brand copy, creating engaging and persuasive content, including but not limited to social media posts, blog articles, press releases, and marketing materials.

2. Identify the core values of the brand and write marketing copy that aligns with the characteristics of the Web3 industry and the needs of the audience, enhancing brand influence.

3. Research trending scripts and content related to blockchain on major video and authoritative media websites, capturing hot topics to produce company content that boosts the social effectiveness of the company's media matrix.

4. Maintain a keen insight into social media trends and digital marketing strategies, continuously optimizing copy strategies to enhance user engagement.

5. Review and edit the copy content of team members to ensure consistency and accuracy of the brand voice.

6. Track market trends and competitive dynamics in the Web3 field to optimize brand communication strategies.

1. Bachelor's degree or higher, preferably in journalism, communication, advertising, or marketing.

2. More than two years of work experience related to Web3.

3. Fluent in English, able to produce bilingual content in Chinese and English as needed.

4. Passionate about content creation, with the ability to produce in-depth content and excellent writing and editing skills, featuring smooth prose and clear logic.

5. A deep understanding of our target audience, knowing how to attract their attention with unique content and create brand stories and messages that resonate with them.

Preferred Qualifications

1. Prior experience in major Chinese media is preferred.

2. Experience studying or working abroad is a significant plus.