Campaign Planning and Execution: Develop, implement, and oversee integrated marketing campaigns, ensuring alignment with the client’s strategic goals and timelines. Coordinate with cross-functional teams to bring campaign concepts to life.
Audience Targeting and Segmentation: Leverage insights to define and refine target audiences, tailoring campaigns to reach specific demographics and international regions effectively.
Performance Monitoring and Optimization: Track, analyze, and report on campaign performance. Utilize data-driven strategies to optimize campaigns in real-time, improving key metrics such as engagement, conversion rates, and ROI.
Budget Management: Manage campaign budgets to ensure efficient allocation of resources, cost-effectiveness, and maximal impact.
Client Collaboration: Serve as the primary contact for international clients, providing regular updates on campaign progress, gathering feedback, and making necessary adjustments based on their goals and market needs
Trend Analysis and Innovation: Stay updated on industry trends and global market developments, bringing new ideas to the table that can enhance campaign performance and drive growth.
Requirements
Minimum 3+ years of experience as a Campaign Manager, specifically with international clients or audiences
Strong understanding of multi-channel marketing (digital, email, social media, PPC, etc.), excellent project management skills, and data analysis expertise.
Proficiency in marketing automation platforms, CRM tools, and analytics software (e.g., Google Analytics, HubSpot, Salesforce).
Excellent verbal and written communication skills, with
the ability to collaborate effectively with global teams and clients.