Key Responsibilities:

Strategic Planning and Execution

1. Develop and execute comprehensive marketing strategies aligned with business goals.
2. Ensure synergy between branding, advertising, and digital marketing.
3. Define marketing priorities, oversee campaign execution, and manage budgets.

Creative Marketing Oversight

1. Supervise the creative, branding, and campaigns marketing to maintain brand positioning and consistency.
2. Oversee the development of marketing collaterals, sales materials, and corporate branding.
3. Provide direction for campaign development, events, and stakeholder engagement.

Digital Marketing Oversight

1. Lead the Digital Marketing Division in SEO, PPC, and lead generation efforts.
2. Optimize Google Ads, Meta Ads, and LinkedIn Ads to improve campaign ROI.
3. Align lead generation strategies with telesales and business development goals.

Cross-Department Collaboration

1. Partner with Business Development and Operations department to align marketing with business objectives.
2. Ensure marketing efforts support telesales and business growth.

Performance Monitoring and Reporting

1. Track key marketing KPIs (brand awareness, lead conversion, campaign effectiveness).
2. Utilize Google Analytics, CRM tools, and marketing automation software for performance analysis.
3. Provide actionable insights for continuous marketing improvements.

Budget Management

1. Oversee the marketing budget, ensuring efficient allocation between branding and digital efforts.
2. Optimize spending for maximum campaign impact.

Leadership and Team Development

1. Mentor and manage Creative & Digital Marketing division.
2. Foster a collaborative, data-driven, and innovative marketing culture.
3. Provide training opportunities to enhance team expertise.

Other Marketing-related Tasks

1. Perform other marketing-related tasks or responsibilities as directed by the President and Vice President.
2. Support special projects, campaigns, or initiatives as required to achieve business objectives.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4+ years of marketing experience, with leadership in both Creative & Digital Marketing.
• Strong expertise in brand strategy, content marketing, and campaign execution.
• Deep knowledge of SEO, PPC, lead generation, and performance marketing.
• Experience with Google Analytics, HubSpot, CRM, and marketing automation tools.
• Excellent leadership, strategic thinking, and project management skills.
• Ability to balance creative storytelling with data-driven marketing decisions.

Please refer to job description.