The E-Commerce Officer is a strategic role responsible for overseeing and enhancing the company's online sales operations. You will drive initiatives to increase online revenue, optimize the e-commerce platform, and improve the overall customer experience. This role requires a blend of strategic thinking, technical knowledge, and hands-on management skills.

Key Responsibilities:

1. E-Commerce Strategy Development:

• Develop and implement e-commerce strategies to drive online sales growth and achieve business objectives.
• Analyze market trends, customer needs, and competitive landscape to inform strategic decisions.
• Create and manage e-commerce budgets, forecasting sales, and tracking performance against goals.

2. Account Management:

• Oversee daily operations of the e-commerce platform, including product listings, content updates, and inventory management.
• Ensure platform functionality, usability, and performance are optimized for a seamless customer experience.

3. Sales and Marketing Optimization:

• Collaborate with the marketing team to develop and execute online marketing campaigns, including SEO, IPA, and social media.
• Analyze and report on campaign performance, adjusting strategies to improve ROI and conversion rates.
• Implement promotional strategies and special offers to boost sales and customer engagement.

4. Customer Experience Enhancement:

• Monitor customer feedback and reviews to identify areas for improvement in the shopping experience.
• Develop and implement strategies to improve site usability, navigation, and overall user satisfaction.
• Address and resolve customer issues and inquiries related to the e-commerce platform.

5. Data Analysis and Reporting:

• Utilize analytics tools to track and measure key performance indicators (KPIs) such as traffic, conversion rates, and sales.
• Prepare regular reports on e-commerce performance, providing insights and recommendations to brands and senior management.
• Conduct A/B testing and other experiments to optimize website performance and customer experience.

6. Cross-Functional Collaboration:

• Work closely with fulfillment team to ensure smooth operations and fulfillment processes.
• Coordinate with design and creative teams to develop high-quality content, visuals, and promotional materials.

7. Market Research and Trends:

• Stay informed about industry trends, emerging technologies, and best practices in e-commerce.
• Evaluate new tools and technologies that could enhance e-commerce operations and performance.

8. Collaboration and Communication:

• Work closely with cross-functional teams, including regulatory, marketing, creatives and fulfillment to ensure smooth e-commerce operations.
• Communicate effectively with affiliate partners, providing support and guidance to maximize their performance.

9. Affiliate Marketing:

• Design, execute, and manage affiliate marketing programs to enhance brand visibility and drive traffic to the e-commerce site.
• Identify and recruit new affiliate partners and develop strong relationships with existing affiliates.
• Track and analyze affiliate performance, providing regular reports on ROI, conversion rates, and other key metrics.
• Collaborate with affiliates to create and optimize promotional materials and campaigns.

Education and Experience:

• 2+ years of experience in e-commerce, with a proven track record of driving online sales and managing e-commerce platforms.

Skills:

• E-Commerce Expertise: Deep understanding of e-commerce platforms, tools, and technologies.
• Analytical Skills: Ability to analyze data, track performance metrics, and make data-driven decisions.
• Marketing Knowledge: Experience with digital marketing strategies including SEO, IPA, and social media.
• Customer-Centric: Ability to understand and enhance the customer experience to drive satisfaction and loyalty.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines effectively.

Technical Proficiency:

• Familiarity with e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop and other third party e-commerce sites) and content management systems.
• Proficiency analytics tools (e.g., Meta, IPA) and CRM systems.

Personal Attributes:

• Excellent communication and interpersonal skills.
• Highly motivated, results-oriented, and able to work independently.
• Creative problem-solving skills and attention to detail.