We are #hiring.

We're G2G All Spice Eatery Group, Inc., the proud operators of Buffalo's Wings N' Things, Rangoon Ruby Burmese Cuisine, and Dickey's Barbecue Pit Philippines.

We are looking for a Digital Marketing Lead.

Duties and Responsibilities:

I. SOCIAL MEDIA STRATEGY

• Develop and implement a cohesive social media strategy for Buffalo’s Wings N’ Things, Dickey’s Barbecue Pit, and Rangoon Ruby that aligns with overall business and marketing objectives.

• Define the tone, style, and messaging of all brands across all platforms to ensure consistent and effective communication with the general public. • Set clear KPIs to measure success in terms of engagement, reach, and conversion.

II. CONTENT CREATION (PHOTO AND VIDEO)

• Creation of engaging content (static, video, and motion) tailored to each platform (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.) for each brand.

• Ensure all content is on-brand, visually appealing, and aligned with product standards and campaign objectives.

• Coordinate with different departments to ensure that all shoots are cost effective and aligned with operational standards.

III. DIGITAL MEDIA ADS

• Strategize, plan, and manage paid digital advertising campaigns across Facebook Ads Manager, Google Ads, YouTube, TikTok, and other relevant platforms.

• Optimize ad performance through A/B testing, audience segmentation, and data analysis to maximize ROI and achieve campaign goals.

• Provide comprehensive reports of Cost-Benefit Analysis of all paid ads.

IV. COMMUNITY MANAGEMENT

• Oversee daily engagement on all social media platforms, ensuring timely, professional, and on-brand responses to messages, inquiries, and comments.

• Coordinate with the Operations Team to resolve issues efficiently and maintain a positive customer experience online.

V. PR AND INFLUENCER SEEDING

• Identify and manage partnerships with relevant influencers, content creators, and media outlets to amplify each brand’s reach and credibility.

• Oversee influencer seeding programs, ensuring proper briefing, execution, and performance tracking.

• Collaborate with PR agencies or directly manage media relations to generate positive buzz around brand initiatives.

VI. TRENDS AND COMPETITOR RESEARCH

• Conduct regular competitor audits and research to monitor digital trends, viral content, and platform updates to identify opportunities and insights for improved digital strategy.

VII. SOCIAL LISTENING AND REPUTATION MANAGEMENT

• Monitor brand mentions, reviews, and conversations across digital platforms and review sites to gauge public sentiment.

• Prepare weekly social listening reports with actionable insights and recommendations.

VIII. DIGITAL MEDIA ADHOC

• Other digital functions as required by Buffalo’s Wings N’ Things, Dickey’s Barbecue Pit, and Rangoon Ruby which may include but is not limited to SEO/SEM requirements, keyword optimization, website user interface (UI) studies, and related tasks.

Academic Credentials:

Bachelor’s Degree in Marketing, Business Administration, Advertising, Visual Communication, Multimedia Arts, Broadcast Communication, Communication Arts or other relevant courses.

Qualifications:

• With at least 3 to 5 years of relevant managerial experience in Casual Dining Restaurant or food industry.
• Strong understanding of marketing trends, customer behavior, and market dynamics.
• With experience in Local Store Marketing, Brand Marketing, Social Media Management and CRM tools.
• With good interpersonal, communication and presentation skills.
• Willing to report in Mandaluyong Head office, and conduct field work or store visits.

Please refer to job description.