As a Digital Marketing Officer at SY & Partners, you will be responsible for developing, implementing, and managing marketing campaigns that promote our firm’s brand, services, and initiatives. This role is essential in enhancing our digital presence, engaging with our audience, and supporting internal communications.

• Plan and execute all digital marketing campaigns, email, social media, and display advertising.
• Design, build, and maintain our social media presence across platforms (e.g., LinkedIn).
• Manage and maintain the company’s website, ensuring content is current, relevant, and optimized.
• Identify trends and insights, and optimize spend and performance based on data-driven analysis.
• Manage the firm’s contact database, ensuring accuracy, regular updates, and proper segmentation for targeted communications
• Create and distribute holiday greetings, newsletters, and other firm-wide announcements.
• Promote events (webinars, client seminars, firm-hosted gatherings) through email campaigns, social media, and the website.
• Support logistics by designing event materials (e.g., banners, presentations, name tags).
• Designing or coordinating the creation of brochures, flyers, and firm profiles.
• Work closely with relevant departments/lawyers to support new/existing promotions, events, and product launches.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Perform other related duties that may be assigned from time to time in support of the firm’s marketing and communication goals.

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 1-3 yrs experience in digital marketing or a similar role.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Familiar in utilizing CRM platforms (e.g., Akubo) for effective lead tracking, customer segmentation, and the creation and distribution of targeted campaign and marketing materials to drive engagement and conversion
• Excellent communication and interpersonal skills.
• Strong attention to detail and organizational skills.
• Creative thinking and problem-solving abilities.