15K-25K

Job Responsibilities

Responsible for creating the brand’s visual content across all platforms, including campaign key visuals, posters, H5 pages, banners, social media assets, operational illustrations, and landing pages, ensuring visual consistency and high-quality presentation;

Produce high-quality motion graphics content, including short video animations, UI animations, logo animations, and interactive elements based on campaign requirements to enhance communication effectiveness and reinforce brand tone;

Participate in campaign planning and creative co-creation, collaborating closely with operations, product, and marketing teams to understand business objectives and translate abstract requirements into visual solutions;

Design vector illustrations, characters, and IP elements to develop a unique visual language for the brand, adaptable to various scenarios (campaigns, social media, merchandise, etc.);

Capable of basic 3D visualization and motion design, including simple modeling, rendering, and 3D animation to add dimensionality to content (preferred skill);

Continuously monitor design trends and regularly deliver visual direction research, such as motion trend analyses, illustration style studies, and creative references for communication.

Requirements

Bachelor’s degree or above in a design-related field with a minimum of 3 years’ experience in visual design or operational design (requirements may be relaxed for exceptional portfolios);

Strong visual expression and aesthetic sensibility, with an understanding of visual rhythm and mood across different scenarios, and the ability to switch styles flexibly according to project tone;

Proficiency in Photoshop, Illustrator, and Figma (required); After Effects and Premiere Pro (for motion design); C4D or Blender;

Solid illustration skills, especially in vector illustration, character design, and brand element creation with consistent styling;

Excellent motion design capabilities, able to independently manage the entire motion design workflow, from animation details to final export;

Strong communication and collaboration skills, able to quickly comprehend business needs and execute with responsibility and self-motivation;

Preferably with experience in internet operations visuals, content marketing, or new media visuals.

Additional Qualifications

Experience in establishing mature brand visual systems; visual experience in large-scale events, holiday campaigns, or major event marketing;

Familiarity with new media operation rhythms, sensitivity to trends, and the ability to rapidly produce visual materials aligned with communication needs;

Comprehensive portfolio showcasing motion graphics videos, vector illustrations, and 3D works.