User Retention Strategy Development

Responsible for building the user retention system for the platform/product and formulating retention operation strategies segmented by stages and user groups (such as 7-day retention for new users, re-engagement of dormant users, etc.);

Identify critical points of user churn through data analysis, propose optimization solutions, and drive implementation.

Activity Planning and Execution

Design and execute special activities aimed at retention goals (such as check-in systems, task systems, community operations, etc.);

Plan creative retention activities in conjunction with holidays and trending events to enhance user engagement and activity levels.

Data Monitoring and Optimization

Monitor core metrics related to retention (DAU/WAU/MAU, retention rate, churn rate, etc.) and regularly produce analytical reports;

Continuously optimize retention strategies through A/B testing, user feedback, and other methods.