I. JOB OVERVIEW

The Strategic Planner in AdSpark is expected to be an end-to-end planner. Effectively digests briefs and identifies media strategies & touch points based on consumer habits & behavior + trends. He/she will spearhead the strategic direction of campaign briefs in terms of communication approach, media strategy, channel usage, and data storytelling.

The Strategic Planner ensures global and regional benchmarks and practices are being applied across integrated adtech platforms. And that proposed strategic plans maximize client budgets according to set objectives, while ensuring internal revenue commitments based on AdSpark’s targets.

Being more senior, this individual has earned the trust and respect of team members and has the

capability to mentor the more junior members of the team.

II. DUTIES AND RESPONSIBILITIES

• Effectively digests briefs and identify points for integration with other business units (ie. Creatives).
• Creates strategic proposals aligned with clients’ briefs and objectives, as well as effectively identify the best possible solutions.
• Ensures that solutions proposed take into account the products and services of BCI/917Ventures.
• Ensures that KPI’s are properly set and can be met by the solutions offered to clients.
• Can easily identify potential hurdles for the business and take the lead on solving them
• Leads consumer behavioral and media audience data insighting
• Stays abreast with the latest innovations in adtech and consumer behavior
• Forge strong relationships internally with other business units and with mid-level marketing clients

Please refer to job description.