1. Content Creation & Management

• Plan and create engaging content (graphics, captions, videos, reels) for platforms like Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter).

• Write captions and copy that match the brand voice and audience preferences.

• Manage a content calendar to ensure consistent posting.

2. Community Management

• Monitor and respond to comments, messages, and mentions in a timely and professional manner.

• Foster community engagement through polls, Q&A, live streams, and interactive posts.

• Handle customer complaints or questions via social media channels.

3. Campaign Execution

• Plan and run organic and paid campaigns to promote products, services, or events.

• Coordinate giveaways, influencer collaborations, or seasonal content.

• Track campaign performance and adjust strategies in real time.

4. Analytics & Reporting

• Monitor key performance indicators (KPIs) such as engagement, reach, impressions, click-through rates, and conversions.

• Generate monthly reports using tools like Meta Business Suite, Instagram Insights, or Google Analytics.

• Use data to refine content and posting strategies.

5. Trend Monitoring & Strategy Development

• Stay up-to-date with platform updates, content trends, hashtags, and viral formats.

• Benchmark against competitors and suggest improvements to content strategy.

• Creativity and visual storytelling.

• Analytical thinking and performance tracking.

• Community engagement and communication.

• Social media trend awareness and adaptability.