Content Creation and Strategy Development

• Develop and execute a comprehensive social media strategy tailored to the online casino brand, ensuring alignment with business goals.
• Create engaging, creative, and shareable content for various platforms (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
• Write and design posts, infographics, and videos to promote new games, promotions, or events.
• Maintain a consistent voice, tone, and messaging across all platforms that aligns with the brand's identity.

Community Management and Engagement

• Manage and respond to customer inquiries, feedback, and comments on all social media platforms, ensuring prompt and professional communication.
• Monitor discussions on social platforms and foster positive interactions with the online community.
• Engage with followers by initiating conversations, polls, contests, and challenges to build brand loyalty and grow the community.

Social Media Advertising and Campaigns

• Plan and implement paid social media campaigns (e.g., Facebook Ads, Instagram Ads, Google Ads, etc.) to drive traffic, sign-ups, and engagement.
• Monitor, optimize, and report on the performance of paid campaigns.
• Create targeted promotions and ads for new users, VIP players, or seasonal campaigns.

Analytics and Reporting

• Track and analyze social media metrics (e.g., engagement rates, click-through rates, conversion rates) to assess the performance of posts and campaigns.
• Provide monthly performance reports with actionable insights and recommendations for strategy improvement.
• Use tools such as Google Analytics, Hootsuite, or Sprout Social to monitor and evaluate campaign performance.

Brand Monitoring and Trend Analysis

• Keep up with industry trends, competitors, and the latest social media developments to ensure the brand stays relevant.
• Track trends in the online gaming and casino industry, and apply them to content creation and marketing strategies.
• Conduct research on audience interests, behavior, and demographics to tailor content.

Collaborations and Influencer Partnerships

• Develop partnerships with influencers, affiliates, and brand ambassadors to enhance brand awareness.
• Manage influencer relationships and collaborate on creating co-branded content and promotions.
• Monitor and report on influencer campaigns' success and ROI.

Regulatory Compliance

• Ensure all social media content and campaigns adhere to legal and regulatory guidelines in the online gambling and casino industry.
• Stay updated on changes to advertising rules and policies in various regions or countries, ensuring compliance at all times.

Event Promotion

• Promote live events, tournaments, and exclusive bonuses or offers on social media channels.
• Create excitement and anticipation for new game launches, VIP events, or special giveaways.

Collaboration with Other Teams

• Work closely with marketing, design, and customer service teams to align social media strategies with broader marketing efforts.
• Collaborate with the creative team to ensure high-quality, on-brand content.

Qualifications

• Proven experience as a Social Media Manager or similar role in the online gaming or entertainment industry.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent communication skills (both written and verbal).
• Ability to create compelling and engaging content.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, etc.).
• Knowledge of online casino games and the gaming industry.
• Creative and strategic thinking.
• Strong analytical skills and experience with social media analytics tools.
• Familiarity with digital advertising platforms (Facebook Ads, Google Ads, etc.).