Requirements

• Graduate of Marketing, Multimedia Arts, Mass Communication, or similar
• 1–2 years experience in social media management preferred
• Interest in architecture, interior design, tech, or finance (for EF)
• Must be aligned with Multi-Line corporate values: Hard Work, Commitment, Expertise, High Moral Values

Responsibilities

A. Content Creation & Publishing

• Create daily/weekly posts for Facebook, Instagram, TikTok, YouTube Shorts, LinkedIn
• Produce short-form videos (15–60 sec), carousels, and infographics
• Write captions aligned with brand voice and advertising strategy
• Coordinate with copywriters, graphic artists, and product managers

B. Community Management

• Respond to comments, inquiries, and messages
• Engage with followers, architects, pensioners, dealers, builders, etc.
• Escalate complaints to Customer Service or Branch Heads
• Maintain positive brand presence and protect reputation

C. Social Media Calendar & Campaigns

• Maintain a monthly content calendar
• Execute campaigns for launches, promotions, and events
• Support MSC, MBI, WC, EF campaign requirements

D. Analytics & Optimization

• Monitor KPIs (reach, engagement, leads, conversions)
• Study what content works best for each target market
• Report weekly/monthly analytics to Ad Manager & Sales

E. Cross-Department Coordination

• Work with HR for recruitment ads
• Work with Sales for product campaigns
• Work with Branch Heads (EF) for local content
• Work with Product Engineers for technical accuracy

Required Skills

• Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn
• Basic video editing (CapCut) and image editing (Canva/Photoshop)
• Copywriting for captions
• Trend research and competitor analysis
• Creativity and discipline (aligned with corporate enculturation principles)