Information Flow Optimization Specialist

Markets

$1.6-2.8K[Monthly]
Remote3-5 Yrs ExpBachelorFull-time
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Remote Details

Open CountryWorldwide

Language RequirementsChinese

Job Description

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1. Develop and implement in-feed advertising plans and manage daily campaigns across platforms such as Baidu, Toutiao, 360, and Android app stores. 2. Perform in-depth analysis of advertising data to identify issues, uncover patterns, and provide multi-dimensional optimization recommendations for audience targeting, ad products, creative images, and copy. 3. Define creative direction and requirements based on product and media characteristics; collaborate with design and video teams to produce advertising assets and shooting scripts. 4. Research and evaluate new ad formats; identify, test, and scale innovative delivery methods. 5. Maintain and cultivate long-term partnerships with advertising channels; negotiate placement strategies with online and offline media to achieve efficient resource integration. Qualifications: 1. Minimum of 3 years’ experience in in-feed advertising, with proven expertise in account setup, optimization, and data analysis on major platforms. 2. Strong analytical thinking and familiarity with online ad tracking; proficient in data analysis tools and accountable for campaign performance. 3. Experience in advertising financial products is a plus.
Information flow advertising placementBaiduToutiao systemanalytical thinking
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Iris zhou

人力資源經理Markets

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Posted on 26 May 2025

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