• Develop and manage institutional sales accounts, negotiate with decision makers, and ensure achievement of annual sales targets.

• Monitor KPIs, sales reports, and inventory forecasts while implementing strategies and promotional plans with the Marketing team.

• Handle accounts receivables, track revenues, and address customer concerns to maintain positive business relationships.

• Initiate sales campaigns, events, and activities to capture new clients, retain loyalty, and deplete slow-moving items.

• Submit regular reports, maintain updated client records, and ensure compliance with company policies and health & safety regulations.