1. Responsible for the overall strategy development and execution of the company's SMS marketing, including promotional notifications, user activation, event reminders, and service notifications;

2. Plan and execute SMS marketing campaigns, track performance, and continuously optimize to improve user conversion and retention rates;

3. Segment users based on user profiles and behavioral data to develop refined SMS push strategies;

4. Responsible for writing, reviewing, and scheduling SMS content, ensuring compliance and effectiveness;

5. Monitor key metrics such as SMS delivery success rate, reach rate, and click-through rate, analyze data, and generate analytical reports;

6. Collaborate with related departments such as product, technology, and customer service to ensure the stability and efficiency of the SMS delivery system;

7. Research relevant regulations and policies in the SMS industry to ensure SMS operations comply with national laws and platform standards;

8. Continuously monitor industry trends and best practices, exploring new SMS operation models.