Position Title: Ads & Creative Performance Manager VA 

Schedule: Full-time; must be available at least 4 hours per day during the client’s timezone (EST morning)

Rate: $8/hour

Overview

We’re looking for a creative and detail-oriented Ads & Creative Performance Manager VA to support the Creative Director and Ads Team in organizing, uploading, and analyzing ad campaigns — with a strong eye for content that converts.

The client is a marketing agency in the health and wellness industry, managing multiple brands and ad accounts that focus on telemedicine, weight loss, and wellness products.

Core Responsibilities

• Collect and organize UGC/influencer content for ad campaigns.
• Identify high-performing organic content suitable for ads.
• Upload creatives to Meta Ads Manager (Facebook/Instagram).
• Write or refine ad headlines and captions that perform well.
• Manage and organize ad accounts across multiple clients.
• Monitor key performance metrics (CTR, CPC, CPA, etc.) and share insights with the team.
• Track and summarize weekly creative performance trends.
• Coordinate with video editors and graphic designers for ad versions and static assets.
• Follow ad best practices for formatting, captions, and creative types.
• Maintain organized creative folders in Google Drive and Notion.
• Communicate daily with the team via Slack and WhatsApp.
• Join occasional client or team meetings to support onboarding and ad setup.

Requirements

• Solid understanding of social media platforms (TikTok, Instagram, Facebook).
• Creative eye for UGC, lifestyle, and product-based content.
• Basic familiarity with Meta Ads Manager (setup, uploading, analytics).
• Ability to interpret and report ad performance metrics.
• Excellent communication and organizational skills.
• Willingness to learn new tools and processes.
• Proficient with Google Drive and Notion.

Bonus Skills (Nice to Have)

• Basic video editing (e.g., trimming/splicing in CapCut).
• Familiarity with Google Ads.
• Understanding of telemedicine ad compliance (GLP-1 related).
• Experience with influencer or UGC content management.
• Background in creative testing and performance-based ad strategy.

Tools Used

• Slack & WhatsApp → Team communication
• Notion & ClickUp → Project and ad tracking
• Google Drive → Content management
• Meta Ads Manager → Ad uploading and analytics

Ideal Candidate

• Has a creative eye and enjoys analyzing what makes ads perform.
• Detail-oriented, proactive, and communicative.
• Excited to work in a fast-paced, high-performing marketing agency.
• Comfortable managing multiple accounts and creative libraries.