Campaign Development and Strategy

• Develop integrated marketing strategies and campaigns tailored to client needs and objectives.
• Conduct market research and competitor analysis to inform campaign planning.
• Create campaign briefs and oversee creative concept development.

Execution and Management

• Plan, execute, and monitor multi-channel campaigns, including digital ads, social media, email, events, and influencer collaborations.
• Coordinate with creative, content, and media teams to ensure campaign elements align with objectives.
• Manage campaign timelines, budgets, and resources effectively.

Client and Stakeholder Engagement

• Serve as the main point of contact for clients, ensuring clear communication and alignment on campaign goals.
• Present campaign proposals, reports, and insights to internal and external stakeholders.

Performance Analysis and Reporting

• Use analytics tools to track campaign performance across channels.
• Provide actionable insights and recommendations to optimize campaign effectiveness.
• Prepare comprehensive reports on ROI, KPIs, and other success metrics.

Team Leadership and Collaboration

• Mentor and guide junior team members, fostering professional growth.
• Collaborate with cross-functional teams, including sales, creative, tech, and customer support, to deliver cohesive campaigns.

Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in campaign management, marketing strategy, or a similar role.

Skills:

• Ability to develop innovative, data-driven marketing strategies that align with client objectives.
• Expertise in managing complex, multi-channel campaigns with a focus on execution, timelines, and budgets.
• Advanced knowledge of platforms like Meta, Google, TikTok, and LinkedIn, and their respective advertising tools.
• Ability to interpret data, derive actionable insights, and optimize campaign performance using analytics tools.
• Exceptional verbal and written communication abilities for client engagement, presentations, and team collaboration.