Marketing Director

mydex.io

Negotiable
Remote5-10 Yrs ExpBachelorFull-time
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Remote Details

Open CountryChina | Hong Kong | Indonesia | Malaysia | Singapore | Vietnam

Language RequirementsEnglish | Chinese

This remote job is open to candidates in specific countries. Please confirm if you want to continue despite potential location restrictions

Job Description

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Description

1. Develop marketing strategies for the Asia/Southeast Asia market, promoting the DEX brand by addressing users' FOMO mindset and the needs of Southeast Asian users.

2. Plan localized events such as Meetups and enhance influence through KOLs (Twitter, Telegram, WeChat, KakaoTalk).

3. Manage social media platforms (X, WeChat, Discord, YouTube, etc.), optimize SEO/SEM, and promote GameFi/DeFi features to young users in Indonesia and Vietnam.

4. Analyze market trends (such as Chinese meme trading, Korean CEX preferences, and Southeast Asia's X2E pathways), optimize budget allocation, and ensure high ROI.

Requirements

1. Over 5 years of marketing experience, with more than 2 years in Web3, familiar with the dynamics of the Asian cryptocurrency market.

2. Proficient in both Chinese and English, with an understanding of regional culture and the KOL ecosystem.

3. Familiar with local advertising and Web3 advertising, possessing cross-cultural leadership skills.

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Leo Yu

Recruitermydex.io

Active today

Posted on 19 August 2025

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