1. Account Management

• Maintain strong working relationships with modern trade partners (e.g., supermarkets, hypermarkets, convenience store chains).
• Ensure proper account coverage and service levels.
• Address account issues promptly to maintain customer satisfaction.

2. Sales Execution

• Execute monthly and quarterly sales plans aligned with company goals.
• Monitor sales performance and implement corrective actions as needed.
• Negotiate and implement promotional activities with key customers.

3. Forecasting & Inventory

• Collaborate with supply chain and demand planning teams for accurate forecasting.
• Ensure optimal stock levels at store and warehouse locations.
• Track and minimize stock-outs or overstocking.

4. Promotions & Merchandising

• Plan and coordinate in-store promotions and activations with modern trade partners.
• Monitor the effectiveness of trade promotions.
• Ensure planogram compliance and merchandising standards are met in all outlets.

5. Reporting & Analysis

• Prepare regular reports on sales performance, promotional results, and market trends.
• Analyze sales data to identify growth opportunities and areas for improvement.
• Monitor competitor activities within the modern trade channel.

6. Cross-functional Coordination

• Collaborate with marketing, trade marketing, finance, and logistics teams to fulfill customer requirements.
• Align execution with brand strategies while customizing for key accounts.

Key Performance Indicators (KPIs)

• Sales volume and revenue growth in key accounts.
• Execution rate of promotions and planograms.
• Customer satisfaction and strength of relationships.
• Stock availability and inventory turnover.
• Accuracy of sales forecasting.

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 2–4 years of experience in key account management, preferably in the FMCG or retail industry.
• Proven experience handling modern trade clients is highly desirable.
• Strong negotiation, communication, and interpersonal skills.
• Analytical mindset with proficiency in MS Excel and PowerPoint.
• Willingness and ability to travel for account visits and field execution.