产品营销经理 / Product Marketing Manager (PMM)

岗位职责 / Responsibilities

• 负责公司重点产品的市场策略制定与 GTM（Go-To-Market）计划落地，确保产品成功上线及推广。

Develop market strategies and execute GTM (Go-To-Market) plans for key company products, ensuring successful launch and promotion.

• 制定并执行产品营销方案，协调市场、运营、BD、设计等多部门推进项目落地。

Formulate and implement product marketing plans, coordinating cross-functional teams including marketing, operations, BD, and design to ensure on-time delivery.

• 整理和优化产品上线相关资料，包括用户指南、宣传物料、FAQ 等。

Prepare and optimize product launch materials, including user guides, promotional assets, and FAQs.

• 分析市场趋势和竞争格局，制定差异化定位和推广策略。

Analyze market trends and competitive landscape to develop differentiated positioning and promotion strategies.

• 监控并分析产品营销效果，提出优化方案，持续提升产品影响力与用户转化。

Monitor and analyze product marketing performance, proposing optimization plans to continuously enhance product impact and user conversion.

任职要求 / Requirements

• 本科及以上学历，市场营销、经济、金融、管理等相关专业优先。

Bachelor’s degree or above in Marketing, Economics, Finance, Management, or related fields.

• 3 年及以上加密货币、金融科技或互联网行业产品营销经验，具备完整 GTM 项目经验。

Minimum 3 years’ product marketing experience in cryptocurrency, fintech, or internet industries, with full GTM project experience.

• 熟悉加密货币市场及交易所产品形态，对行业动态敏感。

Familiarity with the cryptocurrency market and exchange products, with strong market awareness.

• 具备优秀的项目管理能力与跨部门协作能力。

Strong project management skills and ability to coordinate across departments.

• 英语流利，具备多语言能力者优先。

Fluent in English; multilingual skills are a plus.