QUALIFICATIONS

Education:

• Bachelor’s Degree in Marketing, Multimedia Arts, Communication, Graphic Design, or related field.

Experience:

• Minimum 2 years of experience in a multimedia, marketing, or content creation
• Proven background in producing both digital and print materials from concept to completion.
• Experience in website content management (WordPress or similar CMS).
• Familiarity with coordinating suppliers, printers, influencers, and partner organizations.

Key Duties & Responsibilities

1. Content & Campaign Execution

• Implement and manage the monthly marketing content calendar in coordination with the Marketing Head and business units.
• Execute daily posting, scheduling, and monitoring across:
• Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and Email Newsletters
• Website Blog & Pages — including uploading, formatting, tagging, and maintaining content.
• Draft copy for posts, newsletters, and campaign materials in clear, professional English consistent with Terry’s brand tone (warm, witty, knowledgeable).
• Track and report campaign performance weekly and monthly, with actionable insights.

2. Multimedia Design & Production

• Design and produce marketing collaterals for digital and print, including posters, menus, flyers, social content, newsletters, and event materials.
• Capture and edit photo and video content optimized for each platform.
• Coordinate with printers and suppliers for production, ensuring timely delivery and quality control.
• Maintain and update a digital asset library (layouts, images, videos, templates, and archives).

3. Digital Marketing & Website Management

• Manage social media posting, content scheduling, and engagement monitoring across all active platforms.
• Prepare and send bi-weekly newsletters and SMS text blasts aligned with ongoing campaigns.
• Execute paid boosts and digital ads, optimizing engagement and reach within approved budgets.
• Upload, update, and maintain website blog articles, product pages, and event features to ensure current and accurate content.

4. Coordination & Project Management

• Coordinate with internal business units (Bistro, Retail, B2B, Events) to gather marketing requirements, timelines, and feedback.
• Track project progress to ensure all outputs meet deadlines and standards.
• Provide creative input and propose practical improvements for campaign execution.

5. External Liaison & Partnerships

• Liaise professionally with external partners, including:
• Printers, production suppliers, and packaging vendors
• Influencers, media, and brand collaborators
• Marketing counterparts from partner organizations and brand principals
• Freelance photographers, videographers, and designers
• Ensure all external outputs meet Terry’s brand quality and visual standards.

6. Competitor Analysis & Market Insights

• Conduct monthly competitor scans covering digital, print, and in-store promotions.
• Compile findings into concise reports with visual samples, insights, and recommendations.
• Identify emerging trends, best practices, and opportunities to strengthen Terry’s marketing and creative strategy.