KEY RESPONSIBILITIES:

• Email Campaign Creation: Write compelling and engaging email copy for various types of campaigns, including promotional emails, newsletters, product launches, seasonal campaigns, and customer retention initiatives.
• Content Strategy Alignment: Work closely with the marketing team to develop content strategies for email marketing that align with overall business goals and target audience interests.
• Audience Segmentation: Craft personalized email content tailored to different customer segments, improving engagement and conversion rates.
• A/B Testing: Collaborate with the marketing team to plan, create, and execute A/B tests on subject lines, copy, and design elements to optimize email performance.
• Performance Analysis: Track and analyze the performance of email campaigns, using metrics such as open rates, click-through rates, conversion rates, and customer feedback to refine future content.
• Collaboration: Work with designers, product teams, and other stakeholders to ensure cohesive email designs and messaging.
• Copy Editing & Proofreading: Review and proofread email content to ensure accuracy, consistency, and brand tone.
• Stay Current: Stay up to date with email marketing best practices, industry trends, and emerging technologies to continuously improve email campaign effectiveness.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Proven 5 to 7 years of experience in outbound sales, business development, or a similar role.
• Has experience with Dashclicks
• Excellent written communication skills with the ability to craft clear, persuasive, and engaging copy.
• Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and marketing automation tools.
• Experience with A/B testing, email analytics, and optimizing email campaigns for better performance.
• Strong attention to detail, with excellent proofreading and editing skills.
• Ability to work independently and as part of a team to meet deadlines and project goals.
• Basic knowledge of HTML and CSS for email formatting (optional but preferred).
• Familiarity with SEO best practices and how they apply to email marketing (optional but preferred).
• A passion for storytelling and delivering value through creative content.