Job Title: Digital Marketing Lead

Employment Type: Full-time (Remote)

Compensation: $8/hr – $10/hr

Schedule: 9 AM – 5 PM PST

The Digital Marketing Lead will play a pivotal role in building a high-performing digital marketing organization from the ground up. This role combines strategic planning with hands-on execution — creating scalable systems, developing a talented team, and driving measurable growth through data-driven campaigns. The ideal candidate is a visionary strategist and results-oriented marketer with a strong entrepreneurial spirit.

About the Employer:

You’ll work directly with a dynamic entrepreneur managing multiple ventures across industries such as digital marketing, real estate, and commercial services. The company is dedicated to innovation, integrity, and long-term value creation, offering an exciting opportunity to shape the foundation of a fast-growing digital marketing business.

Core Values:

• Creativity at the Core: Crafting bold and innovative strategies that help brands stand out.
• Results-Driven: Committed to measurable growth and performance-based outcomes.
• Collaboration: Building partnerships based on communication, trust, and shared success.
• Integrity: Leading with honesty, transparency, and accountability.
• Continuous Innovation: Leveraging emerging tools and trends to stay ahead.
• Adaptability: Thriving in fast-changing digital landscapes with resilience and agility.

Key Objectives:

• Establish the company’s digital marketing infrastructure, including systems, SOPs, and workflows.
• Develop and execute comprehensive marketing strategies aligned with client goals.
• Drive measurable ROI through data-backed decision-making.
• Serve as a trusted advisor to leadership and clients on marketing innovation and best practices.

Responsibilities:

Strategic Development

• Design and implement end-to-end digital marketing strategies that accelerate client and company growth.
• Define, document, and optimize standard operating procedures and marketing workflows.

Team Building & Leadership

• Recruit, train, and lead a high-performing marketing team.
• Foster a culture of creativity, accountability, and results.

Campaign Management

• Plan and optimize cross-channel campaigns across Google Ads, Meta, funnels, email, and automation platforms.
• Build and refine sales funnels to enhance conversion rates and maximize ROI.

Technology & Automation

• Implement and manage tools such as GoHighLevel for automation, lead nurturing, and performance tracking.

Client Partnership

• Work closely with clients to align strategies with business goals and maintain transparent communication.

Performance & Optimization

• Analyze KPIs, prepare performance reports, and identify opportunities for continuous improvement.

Innovation & Trends

• Stay ahead of digital trends, AI-driven tools, and performance marketing innovations to ensure cutting-edge execution.

Preferred Skills & Qualifications:

• Experience founding or scaling a digital marketing agency.
• Deep understanding of conversion optimization (CRO) and customer acquisition strategies.
• Creative problem solver with a passion for innovation.
• Skilled in managing cross-functional teams and external partners
• Familiarity with AI-powered marketing solutions and advanced analytics platforms.