We are looking for an experienced Meta Ads Specialist with agency experience to manage and optimize Meta advertising campaigns across multiple client accounts.
This is a hands-on, performance-focused role. You must have proven experience running both eCommerce and lead generation campaigns, managing multiple ads at the same time, and working in a fast-paced agency environment.
Key Responsibilities
Meta Ads Management
- Build, launch, manage, and optimise Meta ad campaigns end-to-end
- Manage eCommerce and lead generation campaigns
- Handle multiple client accounts simultaneously
- Monitor budgets, pacing, and performance daily
Campaign Optimization
- Apply Meta best practices while using performance data to guide decisions
- Test audiences, creatives, formats, messaging, and funnels
- Identify performance issues and implement data-driven improvements
Creative Collaboration
- Brief creative teams with clear, performance-based direction
- Provide feedback on ad angles, hooks, formats, and messaging
- Use performance data to guide creative testing and iteration
Reporting & Communication
- Prepare weekly performance reports for Account Managers
- Clearly communicate results, insights, and recommended actions
- Proactively flag risks, opportunities, and performance changes
Performance & Data
- Track key metrics such as CPA, ROAS, CTR, CVR, frequency, and spend
- Support Account Managers with insights for client reporting
- Ensure campaigns align with client goals and KPIs
Required Experience
- Proven hands-on Meta Ads experience (required)
- Agency experience managing multiple client accounts
- Experience running both eCommerce and lead generation campaigns
- Strong knowledge of Meta Ads Manager and Business Manager
- Comfortable managing multiple live campaigns at once
Skills & Attributes
- Strong English communication skills (written and verbal)
- Highly organized with strong attention to detail
- Data-driven and confident making performance-based decisions
- Proactive, reliable, and able to work independently
- Comfortable in a fast-paced agency environment
Nice to Have
- Experience with other paid platforms (Google Ads, TikTok, etc.)
- GA4 or reporting dashboard experience
- Experience working closely with Account Managers