1. Responsible for the setup, daily management, and optimization of advertising accounts for the company's gaming products (skin packages) on platforms such as Facebook, Google, and TikTok;

2. Develop advertising promotion plans, detailing audience profiles, behavioral characteristics, and interest tags for each market product, and implement audience segmentation in advertising;

3. Conduct A/B testing on different materials/creatives/landing paths in line with the product lifecycle to continuously improve ROI;

4. Manage daily advertising budgets to ensure key performance indicators such as CAC, CVR, and LTV are met;

5. Collaborate closely with design, data, and product teams to establish high CTR material directions and attribution event tracking strategies;

6. Regularly produce advertising data reports, analyze channel performance, and provide optimization recommendations;

7. Familiar with Facebook account risk control mechanisms, capable of avoiding policy risks and preventing account bans and material review issues;