About Company
The Haier Philippines story starts at the birth of SANYO Philippines, Inc. (SPI) which dates back to 1971. SPI’s manufacturing history started with the production of high quality and durable gas stoves. Later, the product lines were expanded to refrigerators, television sets, air conditioners and washing machines. SPI continued its manufacturing operations until it was shifted to 100% product importation in July 2004.Continuousproduct innovation led SPI to the award of “Outstanding Manufacturer of Refrigerators” from 1998 to 2003by the Consumer Union of the Philippines.
An alliance born with inspiration.
With a proven track record of inspiring innovation and imagination, combined with decades of market insight and the ability to remain relevant in an ever-changing market, HAIER, a world-leader in the appliance industry, decided to cross oceans, reach the Philippine shores and bring to Filipino homes new and exciting home appliances that have helped catapult HAIER into becoming the world's number one major appliances brand in three consecutive years, an honor bestowed upon Haier by Euromonitor, a much-respected and world-renowned marketing and research agency.
On Oct 18, 2011, Haier Group and SANYO Electric Co., Ltd. signed a final agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. The new company HAIER ELECTRICAL APPLIANCES PHILIPPINES, INC.(HPI) was established based on SPI in 2012.The integration of resources of R&D and manufacturing of Haier Group worldwide offers more capability to the local HPI to satisfy the demand of Filipino consumers.
Branding experience
Haier has welcomed actress and influencer Ivana Alawi as their newest brand ambassador last October 2021. Actress, YouTube content creator, and influencer recently visited the Haier showroom to look for new appliances for her new home. She was amazed at how Haier appliances can make her new home elegant and smart. Haier PH has been the official partner of PBA as the league's "Official Home Solution Brand Partner." since January 2020 and renewed its partnership last May 2022.
In 2024, Haier further strengthened its brand presence by officially announcing Miss Universe 2015 and global Filipino icon Pia Wurtzbach as its newest endorser. Pia’s elegance, influence, and advocacy for empowering modern lifestyles perfectly reflect Haier’s vision of delivering smart and premium home solutions. Together with the renewal of its long-standing partnership with the Philippine Basketball Association (PBA), Haier continues to build strong connections with both global and local audiences, championing innovation, style, and performance in every Filipino home.
