Lead Generation & Prospecting

• Source qualified leads through LinkedIn, email, referrals, and other online channels based on the company’s buyer persona.
• Identify new business opportunities, track prospect timelines, decision-makers, and intent signals.
• Maintain accurate records of interactions, qualifications, and opportunities in the company CRM.
• Conduct outreach via email, calls, and chats to engage leads and secure appointments.
• Schedule, confirm, and follow up on meetings with potential clients.

Email Marketing & Campaign Management

• Create, localize, and manage branded email marketing campaigns in alignment with company goals.
• Develop email templates and edit layouts based on client branding.
• Set up, test, and deploy newsletters and campaigns to specific segments using marketing automation tools.
• Monitor KPIs such as open rates, click-through rates, bounce rates, unsubscribes, and conversions.
• Manage the QA process for emails, ensuring all technical and brand standards are met before launch (checking subject lines, links, creatives, etc.).

Communication & Alignment

• Develop written responses and conversation flows aligned with the company’s messaging guidelines.
• Ensure professional, prompt, and valuable conversations with potential clients and leads.
• Collaborate with the sales and marketing team to understand campaign goals and optimize targeting and messaging.

Reporting & Data Integrity

• Consistently update and maintain clean and organized lead records in the CRM system.
• Generate weekly and monthly reports on lead generation performance, email marketing metrics, and appointment conversions.
• Evaluate campaign performance and suggest optimizations for future outreach.

Administrative & Ad Hoc Tasks

• Assist with miscellaneous sales or marketing tasks when needed.
• Support internal projects or initiatives aimed at improving lead generation or campaign outcomes.

Requirements

• Proven experience as a Lead Generation Specialist or similar role.
• Strong proficiency in CRM systems (HubSpot, Salesforce, Zoho, Pipedrive, or equivalent).
• Experience with LinkedIn Sales Navigator is a strong advantage.
• Excellent research skills and ability to evaluate lead relevance.
• Strong written communication skills for outreach and documentation.
• Detail-oriented, organized, and able to manage large volumes of data.
• Ability to work independently and meet deadlines.