Product Marketing Manager (PMM)

Responsibilities

• Develop market strategies and execute GTM (Go-To-Market) plans for key company products, ensuring successful launch and promotion.
• Formulate and implement product marketing plans, coordinating cross-functional teams—including marketing, operations, business development, and design—to ensure timely project delivery.
• Prepare and optimize product launch materials, such as user guides, promotional collateral, and FAQs.
• Analyze market trends and competitive landscape to establish differentiated positioning and promotional strategies.
• Monitor and assess product marketing performance, proposing optimization measures to continuously enhance product impact and user conversion.

Requirements

• Bachelor’s degree or higher in Marketing, Economics, Finance, Management, or a related field.
• At least 3 years of product marketing experience in cryptocurrency, fintech, or the internet industry, with full-cycle GTM project exposure.
• In-depth knowledge of the cryptocurrency market and exchange product offerings, with keen awareness of industry trends.
• Excellent project management skills and the ability to collaborate effectively across departments.
• Fluency in English; additional language skills are a plus.