Shark Life Media is a marketing education company built for one audience: home service business owners. HVAC techs, plumbers, electricians, and roofers who are incredible at their trade but have been burned by agencies that took their money and delivered nothing.

Our founder, Mia Shark, wrote the book on this (literally, it's called "Just Make The Phone Ring"). Our team has helped generate over $63M+ in contractor profit for home service businesses. We don't do the marketing for them. We teach them how to do it themselves.

We're a small team. You won't be a cog in a machine. You'll have real ownership, real impact, and direct access to leadership.

RESPONSIBILITIES

Daily:

- Drop the pinned lead comment on every new YouTube video within 5 minutes of publish

- Leave 3 high-value comments on Dream 100 YouTube channels (Roger Wakefield, HVAC School, Tommy Mello, Electrician U, The Contractor Fight, and more)

- Run Instagram Follow/Unfollow with our Dream 100 accounts

- Send personalized welcome DMs to every new Instagram follower within 24 hours

- Engage with the most recent 48 hours of Instagram posts to keep the algorithm warm

- Send "Invite Bomb" group invites to every new commenter and reactor on Mia's Page and personal profile

- Review Facebook Memories on Mia's account and adjust visibility settings

- Optimize 1-2 existing YouTube titles per day using VidIQ data

Every Other Day (Tuesday and Thursday):

- Source US-viral videos worth adapting and drop them in our #Viral Slack channel

Weekly:

- Write the Monday "New Member Win" feature post in the Facebook Group and pin it

- Monitor and log Dream 100 Facebook activity in our CRM

- Post Instagram Story polls Tuesday and Thursday

- Pull Friday Facebook follower and friend count growth numbers

- Add end screens to new YouTube videos

- Activate the Launch Squad for carousel posts

Monthly:

- Schedule the entire next month's content across Facebook (Group, Personal, Page) and Instagram, and coordinate YouTube uploads with our Creative Officer

- Review and update YouTube playlists for SEO

- Run the monthly performance audit (pull data, identify top and bottom posts, log community pain points for the topic bank)

JOB REQUIREMENTS

Must-Haves:

- 1-2+ years managing social media for a real business (not just personal accounts)

- Strong written English; comments and DMs that sound human, not like AI on autopilot

- Experience with Facebook (Groups, Pages, profiles), Instagram, and YouTube as a power user, not just a casual scroller

- Comfortable with scheduling tools (Meta Business Suite specifically)

- Self-motivated; you don't need someone checking on you every hour

- Reliable internet and a quiet workspace

- Google Chrome browser (not Safari, not Firefox, not the desktop app)

- Available to overlap with US Eastern Time

- Real attention to detail; many of our SOPs include "never skip this exact step" rules and we mean them

Big Pluses:

- Experience with Asana, Slack, Clockify, GoHighLevel, VidIQ, or Canva

- Familiarity with home services, trades, or blue-collar industries

- Experience working with AI writing tools (you'll be using Claude)

- YouTube SEO knowledge

WHAT MAKES THIS DIFFERENT

- Real SOPs and systems for every task. We don't hand you logins and say "figure it out."

- Direct access to leadership, not five layers of management.

- AI tools (Claude) that make content creation faster. You're not writing everything from scratch.

- We actually care about the people we serve. The work matters.

WHAT THIS ROLE IS NOT

- Not a "post and ghost" role. Engagement is half the job.

- Not a graphic design role. Our Creative Officer handles video and heavy design.

- Not a strategy role (yet). You'll execute the plan leadership sets.

- Not a copy-paste role. Every Instagram DM, every YouTube comment, every Facebook reply is customized.

COMPENSATION

Contracted part-time position (20-25 hours/week) with a 30-day trial period. Starting rate $3.50/hour USD, paid reliably and on time. We will never ask you to pay for training or anything else. That's our job.