• Responsible for the growth and maintenance of the company’s global paid channels, driving customer acquisition and conversion rates • Oversee daily campaign monitoring, data analysis, and implementation of optimization strategies • Assist in formulating growth strategies, integrating multi-channel resources (App, Web, etc.), and continuously improving ROI • Collaborate with design, product, and data teams to advance ad creative and landing-page optimization • Monitor market trends and competitor activities, providing the team with industry insights and optimization recommendations Requirements • Bachelor’s degree or above; major in marketing, advertising, or data analytics preferred • Experience in paid promotion on App and Web platforms preferred • Growth experience at a cryptocurrency exchange or financial platform preferred • Proficiency in Google Ads, Meta Ads, ASA, TikTok Ads, and other mainstream channels • English as a working language; Mandarin Chinese required • Strong data-analysis and cross-functional communication skills; keen sensitivity to growth metrics